Hosting a Screening of Heroin: The Hardest Hit
Hosting a screening of the documentary film “Heroin: The Hardest Hit” is a great way to draw attention to the issue of heroin / opioid abuse, raise awareness of addiction in your community, and promote local resources in the arenas of education, prevention, and treatment.
If your agency wishes to organize a screening, the Office of the Attorney General (OAG) will gladly help. OAG staff can assist with event planning and be on-hand at your screening with resource information from our office, and speakers are available to discuss our office’s heroin / prescription drug abuse initiatives. For assistance with planning your screening, email HardestHit@oag.state.va.us.
Consider the following as you begin planning your event:
1. Determine your audience
Is this a staff inservice? An educational forum for clients served by your agency/organization? A school program? A community town hall open to the public? Give some thought to your target audience and your goals for the screening.
2. Identify your planning partners
Most successful screenings include a variety of community partners as part of the planning process to help inform program content and promote your event to their constituents. Partners can include local law enforcement, the Commonwealth’s Attorney’s office, treatment providers, school administrators, and other allied professionals.
3. Select your date, time, and venue
Popular places to hold film screenings include libraries, auditoriums, and other public meeting spaces. You might also look into hosting the screening at a local movie theater. Make sure that the venue you choose has appropriate seating and the equipment you need to show the documentary (ex. projector, screen, laptop to show the DVD or projector, screen, laptop, and internet access if you are streaming the video through the YouTube link). Test audio in advance to make sure you your attendees are able to easily hear the film from all seats in the venue.
4. Plan your program
While some agencies have simply hosted a viewing of the documentary (there are 43-minute and 30-minute versions), a number of groups have organized screenings in conjunction with educational forums on heroin use and opiate misuse. Some screenings have included remarks from law enforcement or a prosecutor to discuss local arrest/court data, treatment providers to discuss treatment options, and/or testimony from someone successful in recovery (a message of hope). Some screenings have included a personal story from someone who has lost a loved one to overdose. Others have included panel discussions and town hall-style question/answer periods. Most include some sort of resource fair with exhibits from local organizations to provide information about prevention and treatment resources. The possibilities are endless!